Einstein was certainly right — we can’t solve problems by using the same kind of thinking we used when we created them. In addition, with the rapid changes in society, the methods we have previously used to solve many of the problems we face are no longer effective. We need to develop new ways of thinking in order to design better solutions, ser...
Use the Tabata training method of product design. Tabata training is a workout method that focuses on 20 seconds of intense work followed by 10 seconds of rest. This is a great metaphor for sprint prototyping: It’s intense, and that means that rest is just as important as the creative bursts. Make a point of managing team energy by having intentional down days. With Swell, we made sure to keep our energy up by working in cafes, getting breather spaces when we needed to focus, and even hitting up museums or exercise classes to stay healthy and inspired.
After a career in user experience design and research at companies like Microsoft and Nuance, Trace then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive.
For example, if your problem is “How to build a better newsletter for existing customers to increase brand loyalty”, you probably don’t need a Design Sprint since you already know the solution of better brand loyalty is a better newsletter. Just create a project and follow the normal product design process. You can still prototype and test with users, but it probably doesn’t require everyone to drop whatever they are working on for a week to figure out the design.
Why did we tell you this story? Telling stories can help us inspire opportunities, ideas and solutions. Stories are framed around real people and their lives. Stories are important because they are accounts of specific events, not general statements. They provide us with concrete details that help us imagine solutions to particular problems. While we’re at it, please watch this 1-minute video to help you get started understanding what Design Thinking is about.
Yes! Our goal is to provide you with all the knowledge, information and the toolkit you need to confidently facilitate a successful Sprint. Everything included in this course are what we wish we had known before we started doing Sprints, and also stuff we’ve built up over time and loads of real-life experience doing Sprints with a range of different companies. Something you feel like you’re missing at the end? Just tell us and we’ll make it happen!
The Research Methodology used in in our Entrepreneurial Research is called the "Validated Business Design Method" which consists of two elements, i.e. a "Design Methodology" (look them through) and Research Methodologies. The Design Methodology that we will be using is called "Design Thinking" (read the article). In each phase of the design process, we will apply the appropriate research methods for that phase. The design method is characterized by a very confusing start leading to more and more focus in the end.
A lesson which is perhaps the most important one, especially if you are sprinting with people who are new to design thinking and design in general: be extremely mindful to explicitly state what sort of mindset one should adopt in a sprint. Specifically, outline what design is, and what wicked problems are. Provide a warm-up exercise such as the 30-circle challenge. Explain the importance of not falling in love with your ideas — that you should fall in love with the problem instead. You should fall in love with the “it” you are trying to figure out how to solve.
Today, the best companies in the world are using the revolutionary design sprint process to create, prototype, test, and release new products, as well as develop new strategies, enter new markets, and more. In this program, you'll learn exactly how and why the design sprint process is so effective, and why it's become so integral to the success of so many leading companies. To ensure you're learning from the best, we've partnered with international design firm AJ&Smart, who have pioneered a Version 2.0 of this influential process to design products for Lufthansa, Zalando, Red Bull, and more.
There are many variants of the Design Thinking process in use today, and they have from three to seven phases, stages, or modes. However, all variants of Design Thinking are very similar. All variants of Design Thinking embody the same principles, which were first described by Nobel Prize laureate Herbert Simon in The Sciences of the Artificial in 1969. Here, we will focus on the five-phase model proposed by the Hasso-Plattner Institute of Design at Stanford, which is also known as d.school. We’ve chosen d.school’s approach because they’re at the forefront of applying and teaching Design Thinking. The five phases of Design Thinking, according to d.school, are as follows:
But the Design Sprint is not just about efficiency. It's also an excellent way to stop the old defaults of office work and replace them with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—including the decision-maker—and helps you spend your time on work that really matters.
While we assume you’re familiar with the original Design Sprint, here’s a quick recap: the Design Sprint is a five-day process to solve big problems and test ideas. A dedicated team discusses a challenge, designs potential solutions, and tests them with real users. You start with something vague, and finish with real feedback and something extremely tangible in just five days.