It’s often difficult for us humans to challenge our assumptions and everyday knowledge, because we rely on building patterns of thinking in order to not have to learn everything from scratch every time. We rely on doing everyday processes more or less unconsciously — for example, when we get up in the morning, eat, walk, and read — but also when we assess challenges at work and in our private lives. In particular, experts and specialists rely on their solid thought patterns, and it can be very challenging and difficult for experts to start questioning their knowledge.
The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an international e-marketing business headquartered in London. He has never met a whiteboard he didn't like.
“For most organizations, doing some prototypes and a small beta test would be a good example of Design Thinking, but for a company with the heft of Google, they can absolutely afford to ‘launch’ something and see how it does without putting themselves at risk,” Rose wrote. “The amount of info that they learned from developing and launching it was incredible.”
During the four-week boot camp, we present a balance of theory and practice aimed to build up your confidence and set you up to run (and sell) your own Design Sprints. Get ready to deep dive in one of our rich scenarios and design solutions using our unique canvas-to-canvas approach. This approach was designed to make your experience learning about Design Sprint a smooth sailing one. You can take as much time as you want to go through the Boot camp, usually students complete the course in two months. That being said, it is possible to finish the core-program in just one month. Here is a suggested breakdown structure for that.
Serial innovator, Nicolas Bryhas set up creative units for new business at Orange, Club-Internet, and SFR. He created crowd platform Imagine.Orange.com, Orange Studio for Intrapreneurs, and edits Open Innovation blog RapidInnovation.fr. He’s an international speaker, coach for entrepreneurs & startups, innovation teacher at Telecom ParisTech, HEC & CentraleSupélec, and freelance consultant (ECC). Follow him at @nicobry.
We wrap up Day 2 by setting the stage for what needs to happen after a design sprint. This is critical. One of the more popular misperceptions is that you’ll have your MVP at the conclusion of your design sprint — not true. You’ll have validation of a single, well-focused challenge within that solution, but there’s more that needs to happen to transition from design sprint to building those products & services.
Design thinking is a socially conscious approach that demands tech savviness but also calls on the humanity of the designer. In the case of Google Glass, a simple, intuitive assessment of the cultural moment may have revealed the culprits of Glass’s eventual downfall. Students of all ages who are engaged in design thinking could have told us: It’s kind of creepy. It’s dorky. We have to wear a computer on our faces? https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/rational_unified_process_methodology.jpg
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a ha... https://airbrake.io/blog/wp-content/themes/twentythirteenab/images/sidebar/airbrake-man-sidebar.png
What if we asked as many questions as kids? Frederik highlights the imbalance between the number of questions we ask as kids versus adults. “For example, my oldest child probably asks about 180 questions a day. But as adults, we’re maybe asking 2-4 questions a day.” In his book A More Beautiful Question, Warren Berger shares a great example of this. The simple, yet powerful question that led to the creation of the Polaroid Instant Camera—why do we have to wait for the picture—came from the four-year-old daughter of the founder of Polaroid.
One of the best ways to gain insights in a Design Thinking process is to carry out some form of prototyping. This method involves producing an early, inexpensive, and scaled down version of the product in order to reveal any problems with the current design. Prototyping offers designers the opportunity to bring their ideas to life, test the prac...
In just one exciting and eye-opening day, Sprintmaster Stéphane Cruchon will take you and your team through this revolutionary way of working. You’ll come away from this specialized condensed training program confident in your ability to facilitate your own Sprints, recruit the ideal team, and have a clear vision about testing and prototyping tools.
IDEO typically uses lots of different research techniques to generate insights around the needs of people including, but not limited to, observation, interviewing, immersive empathy, and exploring extreme users. Generally, the types of research you can do fall into three buckets. Generative research helps identify new opportunities and explore needs. Evaluative research gathers feedback on experiments and helps you iterate forward. These two types of research are focused on the future and new ideas. Traditional market research is known as validating research—intended to understand what is currently happening. Balance your research approach to focus on what’s happening now and what could be in the future.
Sometimes a design sprint can get rid of those preconceived notions. Michael Webb, cofounder of InnoLoft startup resident itsgr82bme, entered a design sprint with a clear idea in his head about using APIs as a means for connecting its calendar of family-friendly events with other sites’ event listings. During the sprint, he realized this could be done without using any APIs at all. He ended the sprint in a very different place.
After a career in user experience design and research at companies like Microsoft and Nuance, Trace then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive.
By the time you complete our course you’ll have everything you need to successfully run your own Design Sprint, so we’d very much encourage you to do so! You’ll also have lifetime access to all the materials to reflect back on and use however you wish afterwords. We’d also encourage you to keep in touch with us and let us know if there’s something we can do to help you with your future Sprints!
A design sprint can also be used to test a single feature or subcomponent of a product. This allows you to focus on a particular aspect of the design. For example, your team might need to know what improvements can be made to the onboarding process. Using the design sprint to discover the pros and cons of a new onboarding channel could give you granular insights into a high-return part of the product experience.
action activity Aldo Rossi analogy analysis applied approach appropriate architects architectural design architectural positions arrangement aspects associationism Bernstein bricolage building chitectural clearly Colquhoun complex composition concept constraints construction context Corbusier creative decision decision tree defined design problems design thinking devices distinction earlier elements episodes evaluation example expression facade figure formal framework functional further Hannes Meyer heuristic heuristic reasoning inquiry instance interpretation involved kind Le Corbusier logical means means-ends analysis ment Michael Graves modern normative positions organizing principles orientation particular Peter Eisenman planning Press prob problem at hand problem space problem-solving behavior procedures proposed protocol qualities Rational Architecture realm reference represent rules scheme Scott Brown seen selective inattention sense Simon social solution solver solving spatial specific strategy structure subproblems systematic technical theoretical theory tion tradition tural ture urban design wicked problems York