Google could learn a lesson from REALM Charter School in Berkeley, California, where students put the principles of good design thinking into practice. Emily Pilloton, teacher and Studio H founder, wrote that design should be “an active response to a context . . . a social act that builds citizenship in the next generation.” Students in her program have built a school library, a farmers’ market, and an outdoor classroom. But before diving into the projects, they conduct ethnographic research to identify their community’s (or, in the case of the library and classroom, their own) needs.
Using the three basic premises of Design Thinking – Immersion, Ideation and Prototyping – and leveraging the creation of a multidisciplinary environment, Design Sprint is emerging as new way for accelerated innovation, where speed and innovation go hand in hand. Design Sprint is a smart track for fast experimentation: building on what Jeff Bezos claims -“If you double the number of experiments you do per year, you will double your ability to invent”-, Design Sprint mastering can bring a tremendous value to the company.
A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. It has been developed through independent work by many designers, including those within GV (formerly, Google Ventures), and those at Boston-Based User Experience Agency Fresh Tilled Soil. Two books have been published on the approach so far - one by Jake Knapp with co-authors John Zeratsky and Braden Kowitz, and another by C. Todd Lombardo, Richard Banfield, and Trace Wax
After a career in user experience design and research at companies like Microsoft and Nuance, Trace then became a developer at Pivotal Labs, and is now a Managing Director at thoughtbot. He has facilitated numerous product design sprints, and is an author and maintainer of thoughtbot's design sprint methodology repository. He's brought Lean and Agile methodology to many large companies and small startups, helping teams to focus, prioritize, and become happy and productive.
is one of the pioneers of Design Sprint methodology in Europe. Based in Switzerland, he works with startups and big companies in the regions of Lausanne (EPFL), Geneva and France. Passionate about digital, he has more than 15 years of experience in agencies, crafting website and designing apps. He will accompany you throughout the process: from idea to prototype.
Prototype only what you need to validate your ideas in a very short time; hammer out a realistic prototype, a facade of the experience you have envisioned in the sketch phase. Design a barest minimum but usable prototype, taking advantage for instance of of Pop App, an app that transforms pictures of a story board into clickable UI; think of your prototype as an experiment in order to test out hypothesis;
In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It also allows those who aren't trained as designers to use creative tools to address a vast range of challenges. The process starts with taking action and understanding the right questions. It’s about embracing simple mindset shifts and tackling problems from a new direction.
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Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
“Sprints begin with a big challenge, an excellent team — and not much else. By Friday of your sprint week, you’ve created promising solutions, chosen the best, and built a realistic prototype. That alone would make for an impressively productive week. But Friday, you’ll take it one step further as you interview customers and learn by watching them react to your prototype. This test makes the entire sprint worthwhile: At the end of the day you’ll know how far you have to go, and you’ll know just what to do next.”