What I Find Noteworthy: Well-known MOOC provider partnering with one of the world’s most respected design sprint firms, to deliver a crash course on design sprints. I’ve strongly considered taking this class as I already enjoy watching AJ&Smart’s videos on YouTube. In addition to providing a good baseline knowledge of design sprints, the class seems like a great way to get in some “practice reps” before attempting to facilitate an actual sprint.
Serial innovator, Nicolas Bryhas set up creative units for new business at Orange, Club-Internet, and SFR. He created crowd platform Imagine.Orange.com, Orange Studio for Intrapreneurs, and edits Open Innovation blog RapidInnovation.fr. He’s an international speaker, coach for entrepreneurs & startups, innovation teacher at Telecom ParisTech, HEC & CentraleSupélec, and freelance consultant (ECC). Follow him at @nicobry. https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/spiral_model.jpg
Some designers have argued Google Glass is actually an exemplar of design thinking. The project was a grand experiment that incorporated creative risks and unconventional thinking—and a failure that is possibly more revealing than success would have been. Design thinking is simply manifested differently at a massive company like Google than it is in a classroom or studio, said Daniel Rose, an officer at a design-oriented consulting firm, in a LinkedIn discussion.
Design Sprints were once thought to be the exclusive province of startups and small organizations, but that is simply not the case. To the contrary, we are seeing massive organizations, public enterprises and government agencies rack up successes using this time-boxed method to overcome design and product roadblocks. Many of their stories are captured in the new book Enterprise Design Sprintsby Richard Banfield.
Access to all the course videos, that not only describe the process in a great deal of detail, but also the mindset and very concrete tactics that you can put to work immediately. You also get access to all the bonus materials, including the Design Sprint cheatsheet, the preparation checklist, and facilitators toolkit, and lifetime access to the AJ&Smart Design Sprint community. As a student on the course you'll get lifetime access to all course improvements (we’re a big believer of continuous improvements, and you’ll get to benefit from this!)
This is Chapter 1 from “Design Sprint: A Practical Guidebook for Building Great Digital Products,” by Richard Banfield, C Todd Lombardo, and Trace Wax. Design Sprint was just recently named one of the 100 Best Product Design Books of All Time by The Book Authority (#8 for those who are counting!). NOTE: I have included links to additional, related Design Sprint resources within the post that are not part of the book chapter. These resources are denoted by a “- — -” divider.
The word sprint comes from the world of Agile, and it describes a short period of time, typically 1–4 weeks, set aside to accomplish a focused goal. The design sprint is no different. It uses the original concept of the sprint to describe a period of time dedicated to working on the necessary design thinking. This time-bounded paradigm is critical to the success of the design sprint. Timeboxing, as it’s sometimes called, is essential to driving the right types of behavior from the participants. In addition to speeding up the product design and development process, it also takes advantage of core parts of our human nature: energy economy and social collaboration.
The Research Methodology used in in our Entrepreneurial Research is called the "Validated Business Design Method" which consists of two elements, i.e. a "Design Methodology" (look them through) and Research Methodologies. The Design Methodology that we will be using is called "Design Thinking" (read the article). In each phase of the design process, we will apply the appropriate research methods for that phase. The design method is characterized by a very confusing start leading to more and more focus in the end.
Braden Kowitz added story-centered design, an approach that focuses on the user instead of features or technologies. Michael Margolis took customer research—which can typically take weeks to plan and often delivers confusing results—and figured out a way to get crystal clear results in just one day. John Zeratsky brought a focus on measuring results with the key metrics from each business. And Daniel Burka brought firsthand expertise as an entrepreneur to ensure every step made sense for startups.
Today’s product designers face a question their predecessors—or even their younger selves—never had to ponder: Will artificial intelligence solve this problem in a unique way? More and more, the answer is yes, with the caveat that AI isn’t a universal solution but something that in the right instance can improve an experience, by offering people new kinds of predictive information, personalized services, or even a deeper understanding of their own needs. For designers, this technology glimmers with opportunity while raising a whole host of new questions: Is AI a material, a tool, or both? How can we become AI-fluent, to ensure that algorithmic decision-making translates into a meaningful experience for everyone? New guidance may help pave the way: PAIR’s People + AI Guidebook and Material Design patterns for the ML Kit API each offer tactics and advice for creating products with AI. “We’re setting up the scaffolding so our users can understand this new technology,” says Material Design creative director Rachel Been. Yet building that framework requires a thoughtful, nuanced approach that’s deeply rooted in human needs. We sat down with Been, Öznur Özkurt, a design manager at DeepMind Health, and Jess Holbrook, a PAIR lead and one of the creators of the People + AI Guidebook, to better understand how designers can harness and humanize AI’s vast potential.
It is a long time now that Design Sprints were used only by young, tech startups. The acclaimed success of the framework also triggered the interest of professionals in established companies, who search for tools to bring innovation into their companies. Whereas many successful startups adopted the Design Sprints from the start, established companies need to make a switch in working processes and habits, to implement and benefit from the framework. Setting the prerequisites and further implementation, therefore, became another focus area for some trainers and consultants. Trainers now target a variety of professionals, from startup founders to designers, from UX leads to developers, from marketers to innovation managers in multinationals. Most of the trainers combine public workshops with in-house training and facilitation.
The First principle incorporated in regular science is the "Design Thinking Cycle", which is new to the method. The cycle starts with you, envisioning the lives, dreams and anxieties of your customers. Then you define the problem you want to solve. After that you try to figure out as many solutions to that problem as you can imagine. Then you choose the most likely solution to be successful, you make a prototype of that solution and test its acceptance with your customers. Only after you have found a successful solution, you will invest in executing your business.
“Monday’s structured discussions create a path for the sprint week. In the morning, you’ll start at the end and agree to a long-term goal. Next, you’ll make a map of the challenge. In the afternoon, you’ll ask the experts at your company to share what they know. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.”
Page 72 - ... of power and electricity transformer (66, 93); also the most efficient place for the poultry and dairy farming which require road access (58); the bus stop is the natural arrival place for incoming wedding processions (10). C2: 5. Provision for festivals and religious meetings. 6. Wish for temples. 20. People of different factions prefer to have no contact. 21. Eradication of untouchability. 24. Place for village events — dancing, plays, singing, etc., wrestling. 84. Accommodation for panchayat...
“Design Sprints proved to be a valuable tool for accelerating our early-stage, service-driven innovation initiatives. The Design Sprint School team and approach have been instrumental in helping us create the environment and the internal capacity to run our Service Design Sprints for internal Ventures and for running Co-innovation at our Cisco Innovation Centers around the world” https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/feature_driven_development.jpg
“If we as professionals are serious about growing our career, then we need to continually educate ourselves,” says Mark Jamieson, Founder, The Calm Revolution, who took an online course on ‘Innovation of Products and Services: MIT’S Approach to Design Thinking’ offered by Massachusetts Institute of Technology (MIT) in collaboration with The EMERITUS Institute of Management.
I found the Design Sprint masterclass to be a great introduction to the concept and methodology. In comparison to the book (which I would also recommend reading), it was a fun and interactive way to get practical experience in a classroom environment. I plan to use this process in my work going forward and hope to influence how other people in my organisation view and approach complex problems.
While we assume you’re familiar with the original Design Sprint, here’s a quick recap: the Design Sprint is a five-day process to solve big problems and test ideas. A dedicated team discusses a challenge, designs potential solutions, and tests them with real users. You start with something vague, and finish with real feedback and something extremely tangible in just five days.