Ah, Tuesday morning. A leisurely stroll around the gallery of concept sketches, coffee cup in hand, taking it all in. We spend the whole morning deciding what to prototype, starting with the Heat Map, where people place multiple votes on inspiring parts of sketches so that clusters can form. These clusters are then highlighted in the solution presentations, where the moderator walks the room through each individual sketch, followed by the straw poll (where everybody puts one vote on the one solution they want to push forward). The morning is rounded off with the Decider’s vote, where they pick one or two concepts that they want to prototype.
But probably the most valuable benefit of design sprints is that they introduce stakeholders to the importance of validating ideas with real users. Google has orientated the whole week around building a prototype that users find easy to use. That is a valuable lesson for colleagues who can often be more focused on their own agenda, rather than that of the user.
What I Find Noteworthy: Well-known MOOC provider partnering with one of the world’s most respected design sprint firms, to deliver a crash course on design sprints. I’ve strongly considered taking this class as I already enjoy watching AJ&Smart’s videos on YouTube. In addition to providing a good baseline knowledge of design sprints, the class seems like a great way to get in some “practice reps” before attempting to facilitate an actual sprint.
Tim Brown also emphasizes that Design Thinking techniques and strategies of design belong at every level of a business. Design thinking is not only for designers but also for creative employees, freelancers, and leaders who seek to infuse design thinking into every level of an organization, product or service in order to drive new alternatives for business and society.
There are many variants of the Design Thinking process in use today, and they have from three to seven phases, stages, or modes. However, all variants of Design Thinking are very similar. All variants of Design Thinking embody the same principles, which were first described by Nobel Prize laureate Herbert Simon in The Sciences of the Artificial in 1969. Here, we will focus on the five-phase model proposed by the Hasso-Plattner Institute of Design at Stanford, which is also known as d.school. We’ve chosen d.school’s approach because they’re at the forefront of applying and teaching Design Thinking. The five phases of Design Thinking, according to d.school, are as follows:
Some designers have argued Google Glass is actually an exemplar of design thinking. The project was a grand experiment that incorporated creative risks and unconventional thinking—and a failure that is possibly more revealing than success would have been. Design thinking is simply manifested differently at a massive company like Google than it is in a classroom or studio, said Daniel Rose, an officer at a design-oriented consulting firm, in a LinkedIn discussion.