It’s not that people are being ignorant, there is just genuine confusion about what Design Thinking (DT) is and how it compares to other design processes. Rather than going into too much detail about how it DT compares to everything, I’m going to focus on how it compares to Design Sprints. This should clear up enough of the ambiguity so that it can be applied to anything.
You might use a design sprint to start a new cycle of updates, expanding on an existing concept or exploring new ways to use an existing product. For example, we worked with a marketing data company that realized the data it gathered might be useful to other market segments. Building a prototype gave the team the validation it needed and prompted a deeper investment into that product segment, which ultimately was rewarded with a significant increase in sales.
With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization. https://res.cloudinary.com/practicaldev/image/fetch/s--MOjiyoD1--/c_fill,f_auto,fl_progressive,h_50,q_auto,w_50/https://thepracticaldev.s3.amazonaws.com/uploads/user/profile_image/25530/7ab56374-e563-4ba2-8f3b-6b200253f875.png
The product person: Maybe you're in a startup without all those defined roles and you wear a lot of hats. Maybe you're in a large enterprise organization that has each one defined to the nth degree. Maybe you are a product design freelancer. You might work in an agency as a consultant. You probably have read a blog post about this process. Maybe you even tried one yourself. You're very likely wondering how your unique needs will work with Design Sprints and are seeking more information than you can find in a few blog posts. If any of these descriptions sound familiar then this book was intended for you.

“Monday’s structured discussions create a path for the sprint week. In the morning, you’ll start at the end and agree to a long-term goal. Next, you’ll make a map of the challenge. In the afternoon, you’ll ask the experts at your company to share what they know. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.”
Monday’s structured discussions create a path for the sprint week. In the morning, you’ll start at the end and agree to a long-term goal. Next, you’ll make a map of the challenge. In the afternoon, you’ll ask the experts at your company to share what they know. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.

For this design sprint training resource we will focus on the 5 day format from the Sprint book since it is the most widely known with tools and resources we can use in design sprint training workshops. If you are looking for a design sprint facilitator or design sprint training, email us at [email protected] and we can recommend one of more than 10 excellent trainers or facilitators in our network across the globe. 

Today, the best companies in the world are using the revolutionary design sprint process to create, prototype, test, and release new products, as well as develop new strategies, enter new markets, and more. In this program, you'll learn exactly how and why the design sprint process is so effective, and why it's become so integral to the success of so many leading companies. To ensure you're learning from the best, we've partnered with international design firm AJ&Smart, who have pioneered a Version 2.0 of this influential process to design products for Lufthansa, Zalando, Red Bull, and more.

Tim references the importance of subtle behavior shifts, especially from leaders. One recipe for unsuccessful teams is having unrealistic time constraints. Teams miss deadlines, take a long time to iterate, and leaders get impatient. The way to flip this is to find ways to get to fast iterations and fast learning. The notion of what is failure changes dramatically along the time axis. The antidote of not being allowed to fail is to learn faster. It doesn’t feel like a failure if you learn in a week. 

What I Find Noteworthy:  They have a certification program and a mentor program. If you pass their Sprint Master certification exam, you can serve as a mentor to other students in future classes, and join their online community of Sprint Masters. Students learn not one, but two different approaches to design sprints (Jake Knapp’s sprint model and Tenny Pinheiro’s MVS service start-up model).


In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It also allows those who aren't trained as designers to use creative tools to address a vast range of challenges. The process starts with taking action and understanding the right questions. It’s about embracing simple mindset shifts and tackling problems from a new direction.

“Monday’s structured discussions create a path for the sprint week. In the morning, you’ll start at the end and agree to a long-term goal. Next, you’ll make a map of the challenge. In the afternoon, you’ll ask the experts at your company to share what they know. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.”
During the first day, we’ll do a bunch of really fun exercises to help break the ice and build trust with the group of strangers you’ve literally just met. Without team chemistry, you will never get through a design sprint. So we try to model the same requirement in our training environment — bond with your team and then get to work solving problems together.

‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. User journey mapping is an excellent exercise that can shed light on that. What is a user journey map? User journey map is… Read More →


Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More → 

The course is totally self-paced and you can move through the materials at a pace you’re comfortable with. It’s our aim to make you Design Sprint-facilitation-ready as quickly as possible and we don’t want to waste your time with pointless exercises and tasks that don’t contribute to you becoming a confident facilitator, so we estimate that you can complete the course and be ready to facilitate your first Sprint within 2 weekends, without stress.
Another important criterion is the expertise of the trainers, both into the subject as well as in training and facilitating teams and individuals. As mentioned before, some providers have build experience by applying the framework themselves, while building digital products. Others have a background as trainers (for example in Agile, Scrum or Design Thinking) and added Design Sprint training to their curriculum.
In the end the design effort and research should lead to an "Fact Based or Evidence Based Business Design". The design can have many forms, ranging from a business plan to a company website, but we advise that the design should at least contain a substantiated Value Web, a substantiated Business Model Canvas and a substantiated Value Proposition Canvas.
What does it take to build a great AR experience? That’s the question we asked ourselves when creating a new augmented reality app for MWC Barcelona (formerly Mobile World Congress). To celebrate Android’s annual Partner Walk scavenger hunt, we put an AR-spin on what’s become a beloved tradition. Rather than search for enamel pins as in years past, the app prompted attendees to roam the event collecting life-sized animated AR characters, further enhancing the experience and improving engagement.As you think about how AR can help you with your next design project, we wanted to share some things we learned from building this experience and watching people use it in the wild.Download the app to try it for yourself, and read on for our tips.1. Test your assumptionsA seemingly simple interaction of “scanning” a floor decal and looking up to see an entertaining 3D animation is surprisingly difficult. Breaking down this user interaction, it actually includes a lot of parts—like the physical design of the decal, all the 2D UI, and all the 3D AR elements. We discovered that people continued to look at the floor decal unless there were multiple AR elements, like an animated dotted line, to assist the user to pan their camera phone up.2. Make it usefulThe pin hunt gives attendees a goal to find all the partner booths in the cavernous halls of the MWC conference. As we thought about the AR companion to that experience, the problem became clear: How do we point the person to the next partner booth? This question is one that AR is uniquely equipped to solve. We took some lessons from Google Maps to help us design the scavenger hunt’s AR elements. We made each floor decal unique; scanning one would tell users where they are in the Android Partner Walk, and enable us to point them to uncollected pins nearby.3. Bring delightIt was awesome to see MWC attendees’ smiles and surprise when collecting their AR Android pins. These were people in business suits, roaming the show floor between meetings, engaged with a collection experience where they were willing to walk long distances to complete the challenge. We put a lot of care in developing the 21 fully-animated 3D scenes and were glad people enjoyed them.4. Be responsiveOne of our biggest worries was a user pointing their camera at the floor decal and it either 1) not triggering at all or 2) unresponsive for an unacceptable amount of time. Anything over two seconds starts to make users question whether they have done something wrong or whether the app is buggy—both are poor user experiences. Related to responsiveness, we also felt that these AR collection interactions should be short and sweet. We wanted the attendees to see a delightful Android, collect it, and quickly orient to the next booth to visit: all in under 30 seconds.5. Learn from your mistakesLike any project, once it’s in the wild, you realize some things should have been done differently. One lesson is that we should’ve made the floor decals much larger. When placed next to our office desks, they seemed huge, but when placed in the Fira Barcelona conference hall, they looked quite tiny. Lesson learned! For future projects, we’ll be sure to test physical elements onsite.You don’t have to have attended MWC to experience this app for yourself. Download it now on your ARCore-compatible device and play around with placing the animated AR pins anywhere you like.By design director Joshua To and designer Steve Toh of Google AR/VR

At GV, the Design Sprint concept developed from a vision to grow UX culture and the practice of design leadership across the organization. Multiple teams within Google experimented with different methods from traditional UX practice, IDEO, the Stanford dSchool and a range of other disciplines. The process aims to help teams to clearly define goals, validating assumptions and deciding on a product roadmap before starting development. It seeks to address strategic issues using interdisciplinary, rapid prototyping, and user testing. This design process is similar to Sprints in an Agile development cycle.[3]
Have a group and want to save more? Groups always save with Coveros Training! Groups of 3–5 save 10% on Public and Live Virtual training, and groups of 6 or more save 20%. Group discounts are automatically applied when registering multiple attendees with the same initial path. For groups choosing a mix of classes, contact our Client Support Group at 929.777.8102 or email [email protected]. https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/rapid_application_development.jpg
Going way back, the term charrette was used to describe any collaborative workshop session among designers, and design-thinking frameworks from Stanford’s d.school emerged as a way to apply more structure to this concept. Industrial product design firms like IDEO developed short-cycle design sessions called deep dives, which built on the design charrette concept popularized by Stanford’s d.school.

The outcome of a Design Sprint is not an end result, but rather a starting point. The goal of a Design Sprint is not to end up with a perfect solution after just one week, but to get feedback on one or two possible solutions. What we usually see is that the direction is so big (because your problem is big), you need to further split your solutions into chewable chucks to for prioritization and phasing. So don’t focus too much on building exactly what you come up with in the Sprint, the result of a successful Design Sprint is better understanding of the problem, better alignment within the team and feedback on potential solutions you can further research and design on.


Design thinking is a socially conscious approach that demands tech savviness but also calls on the humanity of the designer. In the case of Google Glass, a simple, intuitive assessment of the cultural moment may have revealed the culprits of Glass’s eventual downfall. Students of all ages who are engaged in design thinking could have told us: It’s kind of creepy. It’s dorky. We have to wear a computer on our faces?


You will receive a Sprint Master toolkit containing all the canvases you need to run your own Design Sprints. The kit also includes two Sprint Master's guidebooks you will use to set up the perfect sprinting pace and never get lost when facilitating a Design Sprint. The Blue Book covers the GV model and The Black Book the MVS model. These hands-on manuals and canvases are a treasure you will only find in this program. They come full of tips and hacks giving you the confidence you need to run your own Design Sprints.
While we assume you’re familiar with the original Design Sprint, here’s a quick recap: the Design Sprint is a five-day process to solve big problems and test ideas. A dedicated team discusses a challenge, designs potential solutions, and tests them with real users. You start with something vague, and finish with real feedback and something extremely tangible in just five days.
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