Once we have an understanding of the foundation we all need to run a successful design sprint, we kick off by working through the sprint’s Monday exercises — setting a proper long term goal based on our sprint challenge, determining our sprint questions, creating a map, interviewing experts, connecting our personas to the map, and selecting a target.
Venugopal Murthi, Manager – User Experience, at Xoom Corporation, a PayPal Service, says he is glad that he decided to join the course, in spite of his busy work schedule. “I’ve had a great learning curve due to the course. Bob Halperin, the Academic Director, has done a great job in guiding me through the course and providing valuable feedback on assignments. The programme coordinator too was amazingly quick in responding to the queries that the team had.”
“On Monday, you and your team defined the challenge and chose a target. On Tuesday, you’ll come up with solutions. The day starts with inspiration: a review of existing ideas to remix and improve. Then, in the afternoon, each person will sketch, following a four-step process that emphasizes critical thinking over artistry. Later in the week, the best of these sketches will form the plan for your prototype and test.”
Learn fast, fail fast. The sprint helps to obtain a clear vision of the goals upfront. It forces you to make critical decisions and solve complex problems fast. This means that you and your team can save months of design, engineering and development costs. The bonus? You’ll be able to get your product to market faster because you focussed on the right thing.
“Design Sprints proved to be a valuable tool for accelerating our early-stage, service-driven innovation initiatives. The Design Sprint School team and approach have been instrumental in helping us create the environment and the internal capacity to run our Service Design Sprints for internal Ventures and for running Co-innovation at our Cisco Innovation Centers around the world” https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/feature_driven_development.jpg
Some designers have argued Google Glass is actually an exemplar of design thinking. The project was a grand experiment that incorporated creative risks and unconventional thinking—and a failure that is possibly more revealing than success would have been. Design thinking is simply manifested differently at a massive company like Google than it is in a classroom or studio, said Daniel Rose, an officer at a design-oriented consulting firm, in a LinkedIn discussion.