Design for a light-touch, full-product experience. Ask yourself: What’s the smallest set of features you can design that will still solve users’ problems? Start with the simplest version of your product, get user feedback, and then add features. As your sprint loops continue, you can move from simple prototypes to robust product directions. With Swell, we focused on creating a hero page for each key interaction (landing page, sign up, and invest). This meant we were testing the functionality of the full product experience, just in a light-touch way.
What does it take to build a great AR experience? That’s the question we asked ourselves when creating a new augmented reality app for MWC Barcelona (formerly Mobile World Congress). To celebrate Android’s annual Partner Walk scavenger hunt, we put an AR-spin on what’s become a beloved tradition. Rather than search for enamel pins as in years past, the app prompted attendees to roam the event collecting life-sized animated AR characters, further enhancing the experience and improving engagement.As you think about how AR can help you with your next design project, we wanted to share some things we learned from building this experience and watching people use it in the wild.Download the app to try it for yourself, and read on for our tips.1. Test your assumptionsA seemingly simple interaction of “scanning” a floor decal and looking up to see an entertaining 3D animation is surprisingly difficult. Breaking down this user interaction, it actually includes a lot of parts—like the physical design of the decal, all the 2D UI, and all the 3D AR elements. We discovered that people continued to look at the floor decal unless there were multiple AR elements, like an animated dotted line, to assist the user to pan their camera phone up.2. Make it usefulThe pin hunt gives attendees a goal to find all the partner booths in the cavernous halls of the MWC conference. As we thought about the AR companion to that experience, the problem became clear: How do we point the person to the next partner booth? This question is one that AR is uniquely equipped to solve. We took some lessons from Google Maps to help us design the scavenger hunt’s AR elements. We made each floor decal unique; scanning one would tell users where they are in the Android Partner Walk, and enable us to point them to uncollected pins nearby.3. Bring delightIt was awesome to see MWC attendees’ smiles and surprise when collecting their AR Android pins. These were people in business suits, roaming the show floor between meetings, engaged with a collection experience where they were willing to walk long distances to complete the challenge. We put a lot of care in developing the 21 fully-animated 3D scenes and were glad people enjoyed them.4. Be responsiveOne of our biggest worries was a user pointing their camera at the floor decal and it either 1) not triggering at all or 2) unresponsive for an unacceptable amount of time. Anything over two seconds starts to make users question whether they have done something wrong or whether the app is buggy—both are poor user experiences. Related to responsiveness, we also felt that these AR collection interactions should be short and sweet. We wanted the attendees to see a delightful Android, collect it, and quickly orient to the next booth to visit: all in under 30 seconds.5. Learn from your mistakesLike any project, once it’s in the wild, you realize some things should have been done differently. One lesson is that we should’ve made the floor decals much larger. When placed next to our office desks, they seemed huge, but when placed in the Fira Barcelona conference hall, they looked quite tiny. Lesson learned! For future projects, we’ll be sure to test physical elements onsite.You don’t have to have attended MWC to experience this app for yourself. Download it now on your ARCore-compatible device and play around with placing the animated AR pins anywhere you like.By design director Joshua To and designer Steve Toh of Google AR/VR
GV invests in startups, and at times those startups require product design advice to align their teams. To help with this, GV would send a designer to work with each startup for one week’s time. As it turns out, these processes have five phases, one for each day of that week. The structure and time constraint proved useful. Lo and behold, the design sprint was born.
Design Thinking is essentially a problem-solving approach specific to design, which involves assessing known aspects of a problem and identifying the more ambiguous or peripheral factors that contribute to the conditions of a problem. This contrasts with a more scientific approach where the concrete and known aspects are tested in order to arrive at a solution. Design Thinking is an iterative process in which knowledge is constantly being questioned and acquired so it can help us redefine a problem in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking is often referred to as ‘outside the box thinking’, as designers are attempting to develop new ways of thinking that do not abide by the dominant or more common problem-solving methods – just like artists do. At the heart of Design Thinking is the intention to improve products by analyzing how users interact with them and investigating the conditions in which they operate. Design Thinking offers us a means of digging that bit deeper to uncover ways of improving user experiences.
Graphite introduced design sprints to clients in the first year that the the process was published by Jake Knapp and John Zeratsky at Google Ventures, which means we’ve optimised our own design sprints throughout the years. After facilitating many design sprints for our clients including Pfizer and Safilo, we realised that many clients wanted to train their own in-house teams in the design sprint methodology. Here are the design sprint training courses we offer. We also facilitate & provide design sprint teams.
It’s often difficult for us humans to challenge our assumptions and everyday knowledge, because we rely on building patterns of thinking in order to not have to learn everything from scratch every time. We rely on doing everyday processes more or less unconsciously — for example, when we get up in the morning, eat, walk, and read — but also when we assess challenges at work and in our private lives. In particular, experts and specialists rely on their solid thought patterns, and it can be very challenging and difficult for experts to start questioning their knowledge.
The First principle incorporated in regular science is the "Design Thinking Cycle", which is new to the method. The cycle starts with you, envisioning the lives, dreams and anxieties of your customers. Then you define the problem you want to solve. After that you try to figure out as many solutions to that problem as you can imagine. Then you choose the most likely solution to be successful, you make a prototype of that solution and test its acceptance with your customers. Only after you have found a successful solution, you will invest in executing your business.
Page 203 - ... unjustified and erroneous, so that they inevitably distort the truth. In fact, the historicity of our existence entails that prejudices, in the literal sense of the word, constitute the initial directedness of our whole ability to experience. Prejudices are biases of our openness to the world. They are simply conditions whereby we experience something — whereby what we encounter says something to us.
The word sprint comes from the world of Agile, and it describes a short period of time, typically 1–4 weeks, set aside to accomplish a focused goal. The design sprint is no different. It uses the original concept of the sprint to describe a period of time dedicated to working on the necessary design thinking. This time-bounded paradigm is critical to the success of the design sprint. Timeboxing, as it’s sometimes called, is essential to driving the right types of behavior from the participants. In addition to speeding up the product design and development process, it also takes advantage of core parts of our human nature: energy economy and social collaboration.
Prototype only what you need to validate your ideas in a very short time; hammer out a realistic prototype, a facade of the experience you have envisioned in the sketch phase. Design a barest minimum but usable prototype, taking advantage for instance of of Pop App, an app that transforms pictures of a story board into clickable UI; think of your prototype as an experiment in order to test out hypothesis;
A tool IDEO uses to measure creativity both internally and with clients is called Creative Difference. Hundreds of companies have now used the Creative Difference assessment, and as a result, we have a deeper understanding of what makes an organization more creatively competitive. For example, we’ve learned that organizations that test multiple (3-5) ideas in parallel and select 2-3 options to iterate further lead to teams achieving 50% higher rates of success.
Tenny Pinheiro lives in Silicon Valley, CA. He pioneered Service Design Sprints by publishing in 2014 his book The Service Startup: Design Thinking gets Lean (2014 Elsevier/ Altabooks / Hayakawa). In the book, Tenny proposed the MVS model, a Service Design Sprint methodology based on the integration of Lean Startup and Service Design Thinking. The MVS was the first methodology to suggest an Agile Sprint approach to Design Thinking projects. The book was published two years before Google Ventures launched the book Sprint.
But probably the most valuable benefit of design sprints is that they introduce stakeholders to the importance of validating ideas with real users. Google has orientated the whole week around building a prototype that users find easy to use. That is a valuable lesson for colleagues who can often be more focused on their own agenda, rather than that of the user. https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/joint_application_development_methodology.jpg
“Sprints begin with a big challenge, an excellent team — and not much else. By Friday of your sprint week, you’ve created promising solutions, chosen the best, and built a realistic prototype. That alone would make for an impressively productive week. But Friday, you’ll take it one step further as you interview customers and learn by watching them react to your prototype. This test makes the entire sprint worthwhile: At the end of the day you’ll know how far you have to go, and you’ll know just what to do next.”