design sprint is simple and very very smart, it teaches us the meaning of meaningful work. It has a excellent process, framework and practical exercises in order to increase the likelihood of success. The fact that there are no caps in the title show simplicity, elegance and degree of detail in this book......if you are doing design sprints and want ideas or want to teach people in your organization you need this book.

Design Sprints started at Google to spark collaborative creativity, solve complex business problems and reduce the risk of failure when launching a new product to the market. Since the Sprint book came out in 2016, Design Sprints have become widely adopted globally by companies as a tool for innovation and problem-solving and one of the most hyped processes around.
is one of the pioneers of Design Sprint methodology in Europe. Based in Switzerland, he works with startups and big companies in the regions of Lausanne (EPFL), Geneva and France. Passionate about digital, he has more than 15 years of experience in agencies, crafting website and designing apps. He will accompany you throughout the process: from idea to prototype.
Tim references the importance of subtle behavior shifts, especially from leaders. One recipe for unsuccessful teams is having unrealistic time constraints. Teams miss deadlines, take a long time to iterate, and leaders get impatient. The way to flip this is to find ways to get to fast iterations and fast learning. The notion of what is failure changes dramatically along the time axis. The antidote of not being allowed to fail is to learn faster. It doesn’t feel like a failure if you learn in a week. 
We can connect you to organizations who can run a full 5 day design sprint with you. We can also train you and introduce you to the key activities of the design sprint in our training workshops so you can get started on your own. We can also focus on shorter approaches to generating and developing ideas for and with your customers using the philosophy behind design sprints as well as design thinking, lean startup, agile, scrum, and the front end of innovation. https://res.cloudinary.com/practicaldev/image/fetch/s--M5agzuGU--/c_imagga_scale,f_auto,fl_progressive,h_100,q_auto,w_100/https://thepracticaldev.s3.amazonaws.com/uploads/user/profile_image/119031/08546e06-e482-4dc1-a1fc-8d2be828e522.jpg
Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →
Some designers have argued Google Glass is actually an exemplar of design thinking. The project was a grand experiment that incorporated creative risks and unconventional thinking—and a failure that is possibly more revealing than success would have been. Design thinking is simply manifested differently at a massive company like Google than it is in a classroom or studio, said Daniel Rose, an officer at a design-oriented consulting firm, in a LinkedIn discussion.
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