Our Udacity course is a fantastic introduction to the Design Sprint. Our MasterClass has enough brand new in-depth exercises and exclusive resources that you can’t find anywhere else, to help take you to the next level. Because we know you’ll love our course, we’re happy to give all AJ&Smart Udacity students 299€ (the original price of the Udacity course) off their purchase of our Masterclass. Just email your receipt from the Udacity course to [email protected]!
To make your Design Sprint more efficient, Google suggests a few preparation tips, like writing a Sprint brief, collecting User Research, assembling a cross-functional team, planning Lightning Talks, creating a Deck, finding the right Space, getting the Supplies, setting the stage, the ground rules for Sprinting, and choosing a good ice-breaker! Innovation fortune only favors the prepared mind.
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Before consumers even had the opportunity to purchase the digital eyewear, Google announced in January it would pull Google Glass off the market. The company isn’t completely shattering Glass, but rather it’s putting an end to the “Explorer” program, which allowed curious developers to try out the product for $1,500. Google insists this is hardly the company’s last foray into wearable technology, but the original Glass has fielded overwhelming criticism since it was launched to the elite crowd in 2012.
“The ‘Design Thinking’ label is not a myth. It is a description of the application of well-tried design process to new challenges and opportunities, used by people from both design and non-design backgrounds. I welcome the recognition of the term and hope that its use continues to expand and be more universally understood, so that eventually every leader knows how to use design and design thinking for innovation and better results.”
We added a new exercise here that makes the storyboarding process at least 27 times easier (give or take). It’s called User Test Flow and it’s a form of Note & Vote exercise. Everyone designs the barebones of their own storyboard and then we vote on the one or two that we end up prototyping. Even though it’s an extra step, it speeds up the storyboarding process by a million miles and eliminates the “designing by committee” aspect of it. Here’s a video that explains it in detail (and there’s a Medium post on it, too). https://res.cloudinary.com/practicaldev/image/fetch/s--Kjt27KoI--/c_fill,f_auto,fl_progressive,h_50,q_auto,w_50/https://thepracticaldev.s3.amazonaws.com/uploads/user/profile_image/92605/70cd7f2f-e0f0-4603-922c-b1048cbd9a7e.jpg
“Sprints begin with a big challenge, an excellent team — and not much else. By Friday of your sprint week, you’ve created promising solutions, chosen the best, and built a realistic prototype. That alone would make for an impressively productive week. But Friday, you’ll take it one step further as you interview customers and learn by watching them react to your prototype. This test makes the entire sprint worthwhile: At the end of the day you’ll know how far you have to go, and you’ll know just what to do next.”
“…the more I pondered the nature of design and reflected on my recent encounters with engineers, business people and others who blindly solved the problems they thought they were facing without question or further study, I realized that these people could benefit from a good dose of design thinking. Designers have developed a number of techniques to avoid being captured by too facile a solution. They take the original problem as a suggestion, not as a final statement, then think broadly about what the real issues underlying this problem statement might really be (for example by using the "Five Whys" approach to get at root causes). Most important of all, is that the process is iterative and expansive. Designers resist the temptation to jump immediately to a solution to the stated problem. Instead, they first spend time determining what the basic, fundamental (root) issue is that needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called "Design Thinking."
What I Find Noteworthy: Well-known MOOC provider partnering with one of the world’s most respected design sprint firms, to deliver a crash course on design sprints. I’ve strongly considered taking this class as I already enjoy watching AJ&Smart’s videos on YouTube. In addition to providing a good baseline knowledge of design sprints, the class seems like a great way to get in some “practice reps” before attempting to facilitate an actual sprint.
We only had very limited time (a few 10-minute slots) for sketching out ideas, which led to little time for exploration. The ideas that resulted seemed to be “shallow” and uninteresting. This belittles the true power of sketching: it is a formational activity which supports emergence of new ideas, and elaboration of existing ones. Sketching is a language which shapes and adds to the ideas which are put down on paper — but it takes time to explore, and go past the obvious ideas.
Instead of an endless debate or a watered-down group decision nobody's happy with, you'll use the five-step "Sticky Decision" method to identify the best solutions before turning the final decision over to your Decider. Then, in the afternoon, you’ll take the winning scenes from your sketches and combine them into a storyboard: a step-by-step plan for your prototype.
The design sprint reduces the risk of bringing a new product, feature or service to the market. The process helps teams to gain direct feedback from customers quickly, meaning new solutions and experiences can be iterated and improved before they are built and launched. The Design Sprint book was written and published by Jake Knapp, John Zeratsky and Braden Kowitz. Designer Jake Knapp invented this successful 5-day process at Google. Since then the methodology has been accepted not only by Google ventures but by hundreds of successful brands across the globe.
Learn fast, fail fast. The sprint helps to obtain a clear vision of the goals upfront. It forces you to make critical decisions and solve complex problems fast. This means that you and your team can save months of design, engineering and development costs. The bonus? You’ll be able to get your product to market faster because you focussed on the right thing.
Tip: Use the same currency exercise for all of your sprint prototypes, so that you can see how attitudes evolve with your design tweaks. For example, give each user $500 Monopoly dollars and see where they would invest their money. Designing a new shoe brand? Ask them which ones they’d buy, or if they’d prefer to spend the money on their tried-and-true Nikes. This exercise is about the conversation it provokes more than the payments themselves, so get curious!
It’s often difficult for us humans to challenge our assumptions and everyday knowledge, because we rely on building patterns of thinking in order to not have to learn everything from scratch every time. We rely on doing everyday processes more or less unconsciously — for example, when we get up in the morning, eat, walk, and read — but also when we assess challenges at work and in our private lives. In particular, experts and specialists rely on their solid thought patterns, and it can be very challenging and difficult for experts to start questioning their knowledge. https://www.tatvasoft.com/blog/wp-content/uploads/2015/12/dynamic_systems_development_model_methodology.jpg
In employing design thinking, you’re pulling together what’s desirable from a human point of view with what is technologically feasible and economically viable. It also allows those who aren't trained as designers to use creative tools to address a vast range of challenges. The process starts with taking action and understanding the right questions. It’s about embracing simple mindset shifts and tackling problems from a new direction.
Philippe Antoine did an enticing job presenting the Design Sprint methodology on Google booth at Vivatech last June. What is Google Design Sprint approach? It’s a five days framework, combining Design Thinking with Lean Startup, to move from a customer problem to a range of creative ideas, and a tested prototype. In other words, it helps answer critical business questions through rapid prototyping, and user testing.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
The result is that you often end up with more junior staff members in the room, with senior executives only included on Monday when the group speaks to experts. That isn’t a problem in theory, as long as the high-level stakeholders delegate decision making authority to those in the room. However, in my experience, this rarely happens. There is a tendency for the executives to introduce new variables late in the day, undermining the whole process.
Google’s Chief Innovation Evangelist, Frederik Pferdt, and IDEO CEO Tim Brown recently came together for our Creative Confidence series to discuss how they foster creativity within their organizations. They touched on themes from Tim’s Leading for Creativity course, which Frederik recently completed, and the importance of inclusion, psychological safety on teams, and empowering people with confidence in their creativity and the courage to act on their ideas.
“For most organizations, doing some prototypes and a small beta test would be a good example of Design Thinking, but for a company with the heft of Google, they can absolutely afford to ‘launch’ something and see how it does without putting themselves at risk,” Rose wrote. “The amount of info that they learned from developing and launching it was incredible.”
In theory you probably could, and we’ve always been advocates for making the Design Sprint as open as possible, and our aim is to get as many people as possible using it (as long as they do it properly!) however to get all the information in a structured way, and all the toolkit and materials for free, would be really hard and would take hours of piecing bits of information together. Also, most of the information that’s readily available is on the internet (including our own) speaks to a total beginner audience, whereas the material in our course, while suitable for beginners, will give you a deep-dive into the Sprint and all the process and materials around it. The toolkit we provide as part of the course is the actual ‘live’ stuff we’re currently using with our Sprint clients, and we’ve never made it readily available, and to our knowledge, there isn’t anyone else putting this stuff out there.
During the four-week boot camp, we present a balance of theory and practice aimed to build up your confidence and set you up to run (and sell) your own Design Sprints. Get ready to deep dive in one of our rich scenarios and design solutions using our unique canvas-to-canvas approach. This approach was designed to make your experience learning about Design Sprint a smooth sailing one. You can take as much time as you want to go through the Boot camp, usually students complete the course in two months. That being said, it is possible to finish the core-program in just one month. Here is a suggested breakdown structure for that.