Sketch solutions on paper: generate a broad range of ideas, and narrow down to a select group; team members are given time and space to brainstorm solutions on their own: they can look to comparable problems for inspiration, take note, boost idea generation, share and vote, and narrow down to one well defined idea per person, creating their own detailed Solution Sketch;

“…the more I pondered the nature of design and reflected on my recent encounters with engineers, business people and others who blindly solved the problems they thought they were facing without question or further study, I realized that these people could benefit from a good dose of design thinking. Designers have developed a number of techniques to avoid being captured by too facile a solution. They take the original problem as a suggestion, not as a final statement, then think broadly about what the real issues underlying this problem statement might really be (for example by using the "Five Whys" approach to get at root causes). Most important of all, is that the process is iterative and expansive. Designers resist the temptation to jump immediately to a solution to the stated problem. Instead, they first spend time determining what the basic, fundamental (root) issue is that needs to be addressed. They don't try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called "Design Thinking."
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Design for a light-touch, full-product experience. Ask yourself: What’s the smallest set of features you can design that will still solve users’ problems? Start with the simplest version of your product, get user feedback, and then add features. As your sprint loops continue, you can move from simple prototypes to robust product directions. With Swell, we focused on creating a hero page for each key interaction (landing page, sign up, and invest). This meant we were testing the functionality of the full product experience, just in a light-touch way.
The result is that you often end up with more junior staff members in the room, with senior executives only included on Monday when the group speaks to experts. That isn’t a problem in theory, as long as the high-level stakeholders delegate decision making authority to those in the room. However, in my experience, this rarely happens. There is a tendency for the executives to introduce new variables late in the day, undermining the whole process.
Our Udacity course is a fantastic introduction to the Design Sprint. Our MasterClass has enough brand new in-depth exercises and exclusive resources that you can’t find anywhere else, to help take you to the next level. Because we know you’ll love our course, we’re happy to give all AJ&Smart Udacity students 299€ (the original price of the Udacity course) off their purchase of our Masterclass. Just email your receipt from the Udacity course to [email protected]!
The Sprint facilitator’s job is to talk to all those people, gather information, refine the problem statement and make sure everyone is clear and onboard with the problem you are solving before entering the Sprint. After the pre-work, a better version of the previous problem statement might be “How can we create a digital solution to help small individual Delis in New York City to manage food waste and increase revenue.”
Jake Knapp describes Design Sprints as a greatest hits of productivity, decision making, innovation, creativity, and design — and I think that’s true. But I recently took part in a sprint which modified this “greatest hits” formula heavily. My gut feeling was that these modifications were not beneficial, but since I was unfortunately not in a position to change the process, I chose to view it as an opportunity to gather data, and do a comparative analysis between this sprint, and the GV process outlined in the book — to learn, and to be more prepared for the next time around.

On Wednesday, you and your team created a storyboard. On Thursday, you’ll adopt a “fake it” philosophy to turn that storyboard into a prototype. A realistic façade is all you need to test with customers, and here’s the best part: by focusing on the customer-facing surface of your product or service, you can finish your prototype in just one day. On Thursday, you’ll also make sure everything is ready for Friday’s test by confirming the schedule, reviewing the prototype, and writing an interview script.
“On Monday, you and your team defined the challenge and chose a target. On Tuesday, you’ll come up with solutions. The day starts with inspiration: a review of existing ideas to remix and improve. Then, in the afternoon, each person will sketch, following a four-step process that emphasizes critical thinking over artistry. Later in the week, the best of these sketches will form the plan for your prototype and test.”
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Some started as a product design or UX agency, who adopted the Design Sprint themselves in order to improve user experiences. By adopting the framework, the newly build digital products were not only embraced by their clients but even more so by its end-users. After implementing Design Sprint in their own agencies, they started training their clients, as well as outsiders. In this category, we find Design Sprint Academy (Germany, UK, Canada, Australia) AJ&Smart (Germany), Perspective (The Netherlands) and Hike One (The Netherlands).
The design sprint reduces the risk of bringing a new product, feature or service to the market. The process helps teams to gain direct feedback from customers quickly, meaning new solutions and experiences can be iterated and improved before they are built and launched. The Design Sprint book was written and published by Jake Knapp, John Zeratsky and Braden Kowitz. Designer Jake Knapp invented this successful 5-day process at Google. Since then the methodology has been accepted not only by Google ventures but by hundreds of successful brands across the globe.
Graphite introduced design sprints to clients in the first year that the the process was published by Jake Knapp and John Zeratsky at Google Ventures, which means we’ve optimised our own design sprints throughout the years. After facilitating many design sprints for our clients including Pfizer and Safilo, we realised that many clients wanted to train their own in-house teams in the design sprint methodology. Here are the design sprint training courses we offer. We also facilitate & provide design sprint teams.
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a ha...

Sometimes issues come to light that need some clear changes in your product, and you can fix those things and plan additional research. For example, thoughtbot did a design sprint for Tile⁴ to optimize the team’s mobile app design to help users find keys with a device attached. After the sprint, we iterated based on what we learned and continued additional research sessions. In those following weeks, we found that making the device beep louder helped users find keys three times faster than anything else.

Serial innovator, Nicolas Bryhas set up creative units for new business at Orange, Club-Internet, and SFR. He created crowd platform, Orange Studio for Intrapreneurs, and edits Open Innovation blog He’s an international speaker, coach for entrepreneurs & startups, innovation teacher at Telecom ParisTech, HEC & CentraleSupélec, and freelance consultant (ECC). Follow him at @nicobry.
The great beauty of design thinking is that the essential elements combine to form an iterative approach. It may not always proceed linearly, but there’s a roadmap to help move you toward your solution. It starts with identifying a driving question that inspires you and your team to think about who you’re really designing for, and what they actually need. Next, you gather inspiration—what other solutions out in the world can help you rethink the way you’re working? Use that to push past obvious solutions, and arrive at breakthrough ideas. Build rough prototypes to make those ideas tangible, and find what’s working and what’s not. Gather feedback, go back to the drawing board, and keep going. And once you’ve arrived at the right solution, craft a story to introduce it to your colleagues, clients, and its users. Some of those steps may happen several times, and you may even jump back and forth between them. But that roadmap can take you from a blank slate to a new, innovative idea.
In the end the design effort and research should lead to an "Fact Based or Evidence Based Business Design". The design can have many forms, ranging from a business plan to a company website, but we advise that the design should at least contain a substantiated Value Web, a substantiated Business Model Canvas and a substantiated Value Proposition Canvas.
Startups are notoriously fast-moving environments that value speed to market over almost everything else. This commitment to speed gives them an advantage but also risks leaving out a lot of the essential thinking and testing required to build a truly useful product. Too many products go to market without customer validation. How do you maintain the speed while including the necessary research and design thinking? Many startups in the Constant Contact InnoLoft Program cite a design sprint as one of the most valuable parts of their participation.
Humans naturally develop patterns of thinking modeled on repetitive activities and commonly accessed knowledge. These assist us in quickly applying the same actions and knowledge in similar or familiar situations, but they also have the potential to prevent us from quickly and easily accessing or developing new ways of seeing, understanding and solving problems. These patterns of thinking are often referred to as schemas, which are organized sets of information and relationships between things, actions and thoughts that are stimulated and initiated in the human mind when we encounter some environmental stimuli. A single schema can contain a vast amount of information. For example, we have a schema for dogs which encompasses the presence of four legs, fur, sharp teeth, a tail, paws, and a number of other perceptible characteristics. When the environmental stimuli match this schema — even when there is a tenuous link or only a few of the characteristics are present — the same pattern of thought is brought into the mind. As these schemas are stimulated automatically, this can obstruct a more fitting impression of the situation or prevent us from seeing a problem in a way that will enable a new problem-solving strategy. Innovative problem solving is also known as “thinking outside of the box”.
In an age of tight resources and constrained finances companies are more reluctant than ever to commit to big design projects without a thorough understanding of their chances of success. Google has developed a methodology to make the design process fast and still offer valuable insight. Forget minimum viable products and focus on prototypes and...

The product person: Maybe you're in a startup without all those defined roles and you wear a lot of hats. Maybe you're in a large enterprise organization that has each one defined to the nth degree. Maybe you are a product design freelancer. You might work in an agency as a consultant. You probably have read a blog post about this process. Maybe you even tried one yourself. You're very likely wondering how your unique needs will work with Design Sprints and are seeking more information than you can find in a few blog posts. If any of these descriptions sound familiar then this book was intended for you.
Ideation is the process where you generate ideas and solutions through sessions such as Sketching, Prototyping, Brainstorming, Brainwriting, Worst Possible Idea, and a wealth of other ideation techniques. Ideation is also the third stage in the Design Thinking process. Although many people might have experienced a “brainstorming” session before,...
But the Design Sprint is not just about efficiency. It's also an excellent way to stop the old defaults of office work and replace them with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—including the decision-maker—and helps you spend your time on work that really matters.
Design thinking is a socially conscious approach that demands tech savviness but also calls on the humanity of the designer. In the case of Google Glass, a simple, intuitive assessment of the cultural moment may have revealed the culprits of Glass’s eventual downfall. Students of all ages who are engaged in design thinking could have told us: It’s kind of creepy. It’s dorky. We have to wear a computer on our faces?
To graduate, students must successfully complete 4 projects which affords you the opportunity to apply and demonstrate new skills that you learn in the lessons. The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
A great morning spent @Google London, focussing on ‘Design Sprints for Change’. 400 applications for the event, 100 in the room – it is a movement. It was fascinating to see how other big and small businesses are employing the same approach as RGAX to help their business grow by helping others. It was also nice to reconnect with John Vetan and Dana Vetan @designsprintacademy who showed us the way to identify real problems worth solving and create solutions you can test – all in 5 days!
Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →
Dee is the Head of Design Sprint Training at AJ&Smart, with experience training thousands of people globally on how to facilitate Design Sprints, including companies like LEGO and Slack. Prior to AJ&Smart she was working with leading agencies and also worked at an online course provider, training the next generation of UX and UI Designers.  Fun fact: Dee is known to be called the “Beyonce of the Design Sprint”. 
“Design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices. It is not only human-centered; it is deeply human in and of itself. Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words or symbols. Nobody wants to run a business based on feeling, intuition, and inspiration, but an overreliance on the rational and the analytical can be just as dangerous. The integrated approach at the core of the design process suggests a ‘third way.’ “
Design sprints can help prevent you from building the wrong thing even when your customers say it’s the right thing. Larissa Levine, from the Advisory Board Company, believes that a design sprint is successful if it guides you toward building the right product feature. As she explains, “Product marketing wants to sell this one feature and says, ‘let’s build XYZ because we heard that the user said they wanted XYZ,’ when actually, that’s not the problem at all. They think they want XYZ, but it’s not it at all. So you end up building the wrong thing.”
Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the Design Thinking approach, and Design Thinking is being taught at leading universities around the world, including, Stanford, Harvard and MIT. But do you know what Design Thinking is? And why it’s so popular? Here, we’ll cut to the chase and tell you what it is and why it’s so in demand.
This should be a no-brainer, but do NOT, under any circumstances start revising the foundation of the sprint, which was defined at the beginning of the process. In our case, assumptions, questions, goals and problems were literally revised on the last day of the sprint, rendering much of the process pointless, since everything in the sprint is built on top of this foundation. Mess with the foundation — and the whole house comes crashing down.
With the skills you will learn you will be able to modify and create new Design Sprint agendas and flows that fits your needs. Often Sprint Masters need to adapt according to their needs and resources. This means making changes in the original process flow depicted in the original books or ever-changing modifications of it like Design Sprint 2.0. These hard-coded Sprint agendas need constant adjustments to perform in specific scenarios and with specific resources.

The First principle incorporated in regular science is the "Design Thinking Cycle", which is new to the method. The cycle starts with you, envisioning the lives, dreams and anxieties of your customers. Then you define the problem you want to solve. After that you try to figure out as many solutions to that problem as you can imagine. Then you choose the most likely solution to be successful, you make a prototype of that solution and test its acceptance with your customers. Only after you have found a successful solution, you will invest in executing your business.
The outcome of a Design Sprint is not an end result, but rather a starting point. The goal of a Design Sprint is not to end up with a perfect solution after just one week, but to get feedback on one or two possible solutions. What we usually see is that the direction is so big (because your problem is big), you need to further split your solutions into chewable chucks to for prioritization and phasing. So don’t focus too much on building exactly what you come up with in the Sprint, the result of a successful Design Sprint is better understanding of the problem, better alignment within the team and feedback on potential solutions you can further research and design on.
Each design sprint will have its own needs and idiosyncrasies, and you’ll have to determine up front what’s best for your project. Any good design-thinking process might help identify the real problem in each of these cases. What makes the design sprint approach more effective is the structured, time-constrained framework, along with the appropriate exercises. This will force the team to make decisions and validate ideas faster than most methodologies.
Some designers have argued Google Glass is actually an exemplar of design thinking. The project was a grand experiment that incorporated creative risks and unconventional thinking—and a failure that is possibly more revealing than success would have been. Design thinking is simply manifested differently at a massive company like Google than it is in a classroom or studio, said Daniel Rose, an officer at a design-oriented consulting firm, in a LinkedIn discussion.